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About Us

Welcome to Down Memory Lane!

Creating Memories That Last a Lifetime

Hello there! My name is Joanne and I’m the owner of Down Memory Lane. It’s my mission to help others create beautiful memories that last a lifetime. My passion for scrapbooking started when I was a little girl. I loved saving all the mementos from any important event in my life. I would neatly assemble these mementos in a notebook and write little notes about each item so I could look back on them and remember the special times of my life. I feel warm and fuzzy feelings each time I pull out those notebooks and relive those memories over and over again. As my children were born and through their growing up years, I continued to keep their mementos so they could share the same wonderful feelings as they looked back on the special events of their lives.

In 2008, an opportunity arose for me to purchase an existing local scrapbook store. I jumped at this chance because I could not think of anything better than to live out my life passion every work day! There has not been one day since I purchased the store that I have not wanted to go to work. Every day, I wake up, and I feel so blessed to be able to live out my passion in life. I love my job!

During the time I owned and operated the scrapbook retail store, I noticed that we consistently heard our customers asking for certain themes of scrapbooking products that were difficult to find. Our customers were also consistently saying they had trouble finding the time to scrapbook. I heard many times that my customers felt the scrapbooking hobby was very expensive. We listened to our customers’ requests and I knew we could do something to help them out with the issues they were having. We started designing and manufacturing our own exclusive scrapbooking kits to meet the needs of our customers. Our goal was to produce a quality product that was super cute, easy to assemble and very affordable. We achieved all of our goals and started selling a few of our exclusive kits in the store. The response was overwhelming. As we designed more and more of our scrapbooking kits to keep up with the demand, our section that was dedicated to our own exclusive kits in our store kept growing and growing until it took up a majority of our store space.

At this time, we started an online store in addition to our retail store, and our business quickly increased to a point where we needed to find a location to concentrate fully on designing and manufacturing our kits. We moved this part of our business, and we currently have a facility that is dedicated to designing and manufacturing our exclusive Down Memory Lane kits.

Since our early days, we’ve expanded to include many other products from wonderful crafting companies and host LIVE sales in addition to our fully stocked online store. With the recent addition of our scrapbook subscription box and lots of fun events and projects, we are having a ball providing a way for you to scrapbook quickly, easily, and affordably.

We love our jobs! It is like going to a scrapbook retreat every day! How fun is that? We love being creative and meeting the needs of our customers by offering scrapbook kits that are quick, easy and affordable! The best feeling ever is hearing from our customers how much they love our products and how our products are helping them to complete treasured memories to enjoy for years to come. It brings a smile to our faces to know our customers are creating memories that they and their families will look back at over the years and be able to experience the same warm, fuzzy feelings as I do when I look back over my memories.

Thank you for stopping by today and, as always, Happy Scrapping!